OLIN Identity
OLIN Identity
OLIN Identity

OLIN Identity

Pentagram, New York, New York, 2008


OLIN is a landscape architecture, urban design and planning firm that is internationally recognized for creating spaces that promote social interaction and for emphasizing environmental, economic and social sustainability in their work. The firm was previously known as Olin Partnership, and the new identity coincided with the introduction of the abbreviated name. The identity is composed of an icon of two perfect circles and a logotype in Gotham Black, characterized by a redrawn O. The simplicity of the name and mark are counterbalanced by vibrant color options and flexible logo compositions that allow for a customizable identity. We also designed a website that extends the identity into a navigable experience, encouraging users to view the firm’s work through a series of different lenses, complementing the firm’s deep understanding of public space.

Juror Notes

How simple can you get and still be interesting? The website brings it all alive. Lots of cues: circles, colors, etc. 

Collections: AIGA 365: 30 (2009)
Repository: Denver Art Museum
Discipline: Brand and identity systems design
Format: Brand and identity systems, Logo


Design firm
Art director
Abbott Miller
Abbott Miller, Kristen Spilman
Custom Logotype, Gotham Black