InformationArt business card
InformationArt business card
InformationArt business card

InformationArt business card

Elixir Design, Inc., San Francisco, California, 2000


The client is a digital artist whose work is driven and informed by data. As she was starting up a new business in an essentially nonexistent field, she needed an identity system to assist in making contacts. In keeping with her vision to inject art into the otherwise purely functional, the solution elevates the content of each piece over any form of traditional “identity.” We deconstructed the word “informationart” across three separate folders and distributed her contact information across four separate business cards, each embodying her approach and aesthetic in print form. This phone card, with a different number on each side, was a particularly difficult production problem, requiring perfect back-to-back and laser die-cut registration. The client has found that these cards to be an ideal springboard for discussion about her work.

Collections: AIGA 365: 22 (2001)
Repository: Denver Art Museum
Discipline: Typographic design
Format: Business card


Design firm
Elixir Design, Inc.
Creative director
Jennifer Jerde
Nathan Durrant, Holly Holmquist
Print production
Christopher DeWinter
Custom, Franklin Gothic
Trim size
2 x 3 1/2 inches
K/P Corporation
Die cutter
Laser Excel
Champion KromeKote
Adobe Illustrator
InformationArt, Lisa Strausfeld