“Creepcakes”
“Creepcakes”
“Creepcakes”
“Creepcakes”
“Creepcakes”

“Creepcakes”

Martha Stewart Living Omnimedia, Astoria, New York, 2005

Description

At Kids: Fun Stuff to Do Together, we know that kids (and adults) learn best when they are engaged, challenged and awestruck. We draw the reader in by seamlessly blending type and photography with amusing, well-crafted text. In the Halloween story “Creepcakes,” ordinary, everyday cupcakes are transformed into appropriately creepy aliens, monsters, spiders and—gulp—mummies. Our goal was to create a great story using extremely simple ingredients (cupcakes, jelly beans, licorice, gumdrops), but also to show, through great photographs and clever design, that there are no limits to imagination, especially when that imagination belongs to a child.

Juror Notes

Gleefully ghoulish!
High production values.

Collections: AIGA 365: 27 (2006)
Repository: Denver Art Museum
Discipline: Editorial design
Format: Illustration, Magazine

Credits

Design firm
Martha Stewart Living Omnimedia
Art director
Robin Rosenthal
Designers
Tara Bench (food stylist), Megan Hedgpeth (stylist), Jodi Levine (craft editor), Robin Rosenthal (designer)
Photographer
Sang An
Production director
Denise Clappi
Production artist
Judy Glasser
Picture editors
Rebecca Donnelly, Lina Watanabe
Editors
Melissa Morgan, Kelly Smith-Killian
Writer
Bunny Wong
Director of photography
Heloise Goodman
Printer/binder
Quad Graphics
Printing method
Offset
Binding method
Perfect
Paper
Body, 45 lb. Liberty Gloss; cover, 100 lb. Sterling Ultra
Typeface
Customized title based on Base Nine
Client
Kids: Fun Stuff to Do Together
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