The University of California (UC) Regents’ Lectures are the most important in our UC community, and the poster needs to stand out among a sea of other announcements. As soon as I learned I was going to design a poster for Negroponte, I had the solution in mind: a large black dot (Negroponte)—simple, minimal and iconic. I used the double meaning of the word ponte as both” bridge” and “point.” The large scale of the black point (printed on velvet-finish stock) allowed it to become a “black hole,” connecting to a parallel world. The best moment was when artist and UCLA professor Barbara Kruger was walking toward the elevators at the Broad Art Center: she glanced at the poster, turned around, approached it slowly, reached to the black dot and softly touched it, letting her elevator leave without her.