The Nike+ Human Race 10K was the largest one-day running event in history—and the next evolution of the award-winning, industry-changing product, Nike+. With breakthrough technology, runners around the globe came together to run in either one of 28 official race cities or anywhere in the world with Nike+ to log their runs. Together, they challenged and inspired each other and helped raise money for some very worthy causes. As the lead digital agency, it was our responsibility to connect people from around the world to the race in the digital space and beyond. 

A project that puts social technologies to work for a good cause at such a large scale seems overdue. This is an exemplary project for the integration of design technology and community.