Introduction to Management Science
David R. Esner, 1976
Description
A low-level management science text intended to introduce business, management, and other students to discipline techniques and to encourage the use of such techniques for wide-ranging general applications. This being a new approach to the discipline, the initial printing of 16,000 was conservative, with budget to match.
Collections:
The Book Show: Textbooks (1977)
Discipline:
Book design
Format:
Book
Credits
- Art director
- David R. Esner
- Designers
- Betty Binns, Betty Binns Graphics
- Illustrator
- Douglas Florian
- Technical illustrator
- Vantage Art
- Production manager
- Joyce Fumia Perkins
- Authors
- Thomas M. Cook, Robert A. Russell
- Size
- 7 x 7.25 inches
- Pages
- 512
- Quantity printed
- first printing of 16,000
- Pre-press
- $14.95
- Typefaces
- Text: in 11/13 Linotron 505 Times Roman, Display in Linotron 505 Times Roman and Univers
- Typesetter
- Edwards Brothers
- Printer/binder
- Rand McNally & Company
- Printing method
- Text and black/white illustrations: 2-color web offset
- Paper
- New Era Matte, 45 lb. medium white, groundwood coated
- Paper manufacturer
- Mead Paper Group
- Binding materials
- Kivar #6 white, printed 3-color offset, made by Scott Graphics, supplied by the Lehigh Press, on 80 pt. binders board
- Binding method
- adhesive bound, round back
- Endpapers
- Schlosser, jet black
- Endpaper manufacturer
- Process Materials Corporation
- Endpaper supplies
- Rand McNally & Company
- Publisher
- Prentice-Hall
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