Mercury Interactive, the worldwide leader in enterprise application testing solutions, asked Oh Boy to design the collateral for its 1999 worldwide user conference. The goal of the materials was to convey the complex subject matter of the conference in a manner that was neither overly simplistic nor difficult to comprehend. To that end, Oh Boy avoided the overly technical look and feel of most mail received by IT managers and computer analysts and utilized everyday objects, photographed with an urban sensibility and complemented by two-word phrases like “Increase function.”