“How would Manual look if it were designed in Excel?” This is the question that was never answered but nevertheless sparked the enthusiasm to limit ourselves to basic colors, simple geometric shapes and a six-column grid in order to communicate instantly the function of a given page in the section.

Man’s guide to style, gadgets, cinema, etc. Defined system is functional relative to content in each issue. Graphic tabs or icons move reader through content clearly. Flexible, functional excellent hierarchy, attention to typographic details and ornament, sophisticated.