Gucci Eau de Parfum bottle

Gucci Eau de Parfum bottle

Lloyd (+ co), New York, New York, 2002


We wanted to design a bottle for a new Gucci fragrance that would be luxurious and prestigious, embodying the Gucci brand, but unique to an already saturated market. We created a fragrance bottle that is as much about encasing the fragrance as being a display object to live on one’s shelf. We were able to work with the manufacturer to create a glass bottle whose heavy weight is greater than the fragrance cavity—difficult to achieve as well as unusual.

The main challenge was to make that much glass work from a cost standpoint, since that quantity raises shipping costs and reduces profit margins. The special challenge was to make the object feel both modern and classic; the solution came from melding the classic feel of heavy glass with the modernity of an architectural shape.

Collections: AIGA 365: 24 (2003)
Discipline: Package design
Format: Package, Artifact


Design firm
Lloyd (+ co)
Creative director
Douglas Lloyd
Art director
Alan Castro