The objective was to introduce Wieland Furniture to the design and architecture markets, while maintaining current appeal to customers in the institution and health-care markets. We did this by creating a catalogue system that could be maintained and updated by sales reps for many years. With its industrial-strength expandable binder and metal tabs, this catalogue system is tough enough to withstand the wear and tear of daily use. Less frequent replacement reduces waste over the years. The shipping carton doubles as a slipcase for housing the binders on the shelf.