The challenge was to communicate the concept of Williams-Sonoma as a true lifestyle brand in a way that was heartfelt and honest, without being boastful.

We chose a random moment in time—9:26 on a particular Sunday morning—for a glimpse at how Williams-Sonoma has influenced people’s lifestyles across the country. Each of the company’s six brands was highlighted by a combination of lifestyle photography and a narrative vignette—in the form of small page inserts printed on contrasting stock—about the lives of the people shown.

“Since September 11 there has been a celebration of the home, and that’s what this annual report is all about.”

“The photography and the sensitivity to the environment are really nice.”