“The Horse” examines the biology and cultural history of the horse. Introductory sections focus on its evolution and physiology, which made it exceptionally suitable for domestication. A cultural section examines artifacts from many cultures showcasing the horse’s long and productive relationship with humans.

The design aimed to bring a richness and depth to objects and interpretation without upstaging the artifacts themselves. In homage to cavalry flags and racing silks, section introductions and story panels were printed on satin banners, which brought sheen and movement to the show. Titling type is simple and monumental, in tribute to the scale of the animal itself. To modulate the surfaces, the designers evolved a library of textures referencing each set of artifacts or their cultures, from interlocking wagon wheels to Yakut textile patterns, and a rich earthy color scheme harmonized remarkably well with the objects.  

This is a great example of a traditional big museum exhibition initiative. It is so nice, with beautiful artifacts and deep in content. It needs to be recognized for the absolutely professional execution and final impact of all the components. We are pleased it is going to be traveling internationally.