“Evolutionary Continuity” interactive station

“Evolutionary Continuity” interactive station

American Museum of Natural History, New York, New York, 2001


Within the context of the exhibition “The Genomic Revolution,” the American Museum of Natural History wished to show museum visitors the surprisingly large number of genes they share with other organisms.

At the interactive station “Evolutionary Continuity,” the visitor selects one of ten backlit images of different organisms. This image is shown on a large plasma screen together with live video of the visitor. A display then shows that, to take one example, humans and mice share 90 percent of their genes.

The game format of this interactive encourages visitors to participate and understand their involvement in this controversial field.

Juror Notes

“A valiant effort to address a complex subject. This project brings the human genome to a human scale.”

Collections: AIGA 365: 23 (2002)
Repository: Denver Art Museum
Discipline: Experience design
Format: 3D digital, Instructional tool


Design firm
American Museum of Natural History
Senior media producer
Geralyn Abinader
Media manager
Frank Rasor
Producer/electronic interaction designer
Joseph Stein
Graphic interface designers
Patrick Bell, Richard Guy
Installation designer
Phillip Pond
Dierdre Dixon
Karl Matsuda, Showman Fabricators Inc.
American Museum of Natural History