The Lionel Classic Catalogue 1998 showcases Lionel electric trains and related products for both retailers and collectors. Lionel asked us to give their catalogue a more contemporary look and also to combine two previously separate catalogues. Fitch updated the catalogue style by using creatively lighted and staged studio photography with sepia-toned location shots. Typography and layout are sophisticated, yet present information in easy to understand hierarchies. The 1998 catalogue has a dynamic new look while preserving the romance and nostalgia of the Lionel brand—appealing to the “pretender” train operators and avid hobbyists who collect and display model trains. A special collector’s edition catalogue was produced that was serially numbered, slipcased, and featured an embossed cover with copper rail bindings as well as a special wraparound timeline chronicling significant events in Lionel’s history.