The low point of writer Walter Kirn’s slovenly ways involved drinking his own urine from a Snapple bottle, mistaking it for lemonade. The “O” in the headline represents the watermark left on his desk by said bottle. Photographer Geof Kern imagined his living room at the city dump.

In this context it is so funny; art direction is brilliant. On brand while creating the brand.

One of my favorite pieces.

A certain amount of restraint is shown.