For the 2000 annual report, Tupperware not only wanted to showcase their products, but to focus on the fundamental strengths of the company: their brand, direct selling channels, expanding marketplaces and growing product lines. The result is a book that continues to support the Tupperware brand and its innovative products, while also placing emphasis on the consumer. In this case, we used bright colors and varnish techniques to show off images of a newer and younger audience that has evolved simultaneously with the design and style of today’s Tupperware products.

“A great brand extension. Thoughtful and really well done.”