MoMA Builds—Capital Campaign

MoMA Builds—Capital Campaign

Deka Design, New York, New York, 2001

Description

The MoMA Builds book provides members as well as current and future contributors of the Museum of Modern Art with a remarkable preview of the new building. We chose materials and production techniques that reference the structure of the future edifice. The brushed aluminum cover and metallic silver ink correspond to the same metal of the museum exterior. Abundant white space throughout the pages and the use of tinted varnish relate to the airy gallery interiors and the glass atrium. The book with its overhanging cover and the Japanese-folded pages highlights the process of construction and pays homage to the Japanese architect Yoshio Taniguchi.

Collections: 50 Books | 50 Covers of 2001
Repository: Denver Art Museum
Discipline: Book design
Format: Book

Credits

Design firm
Deka Design
Designer
Dmitry Krasny
Images
Max Ernst, Andreas Gursky, Henri Matisse, Richard Serra
Photographers
Adam Bartos, Robert Damora, Timothy Greenfield-Sanders, Koshiba, Jacek Marczewski, Jock Pottle, Joshua White, Karen Willis
Production coordinator
Claire Corey
Trim size
5 3/4 x 8 1/2 inches (book block), 5 3/4 x 9 1/2 inches (overhanging cover)
Pages
34
Quantity printed
7,500
Typefaces
Franklin Gothic, The Mix
Printer
Printricate
Papers
Zanders Ikono Dull 100 lb. text, 3-color silkscreen on hand-brushed aluminum veneer laminated to 120 pt. board
Binding method
Japanese-fold pages, perfect-bound
Authors
Rebecca Stokes, Mark Swartz
Publisher
Museum of Modern Art
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