School of Visual Arts Senior Library 2016
School of Visual Arts Senior Library 2016
School of Visual Arts Senior Library 2016
School of Visual Arts Senior Library 2016
School of Visual Arts Senior Library 2016
School of Visual Arts Senior Library 2016
School of Visual Arts Senior Library 2016

School of Visual Arts Senior Library 2016

Hinterland, New York, New York, 2017

Description

Book design for The School of Visual Arts, a multidisciplinary college of art and design. The Senior Library is a remarkable portrait of the Design and Advertising students at SVA, as they are just about to embark on their careers. The official brief is there is no brief, beyond the specific dimensions.

The design of the Library conceptually expands on the "Choose Your Own Adventure" children’s book series. There are a few ways to navigate the book. The jacket doubles as a poster with a visual index of the students on one side and an alphabetical index on the other (with faculty/majors noted). If you prefer to just flip through the pages, information in the gutter will lead you to additional work from that student.

The target audience for this book was current and prospective students as well as advertising and industry professionals. It played a large role in recruitment this year.

Collections: 50 Books | 50 Covers of 2017
Discipline: Book design
Format: Book

Credits

Design firm
Hinterland
Creative director
Scott Buschkuhl
Art director
Regina Puno
Designer
Jen Marchese
Photographer
Jason Wyche
Author
School of Visual Arts
Trim size
7.5 x 11 inches
Pages
728
Typefaces
Akkurat, Custom
Printers
Brilliant Graphics, Artron-Brilliant
Jacket printers
Brilliant Graphics, Artron-Brilliant
Binders
Brilliant Graphics, Artron-Brilliant
Binding method
3 Piece Hardcover
Publisher
School of Visual Arts
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