Corbis Big brochure
Corbis Big brochure
Corbis Big brochure
Corbis Big brochure
Corbis Big brochure
Corbis Big brochure
Corbis Big brochure

Corbis Big brochure

Segura Inc., Chicago, Illinois, 2003

Description

Corbis had many years of bad habits under their belt. Their image in the marketplace from the perspective of a “creative” was dismal. Our challenge was to change that. This is not an easy task when you are speaking to what I believe is a very sophisticated target audience—one that is most aware of all visual qualities in everything from design to architecture to furniture to automobile to fashion and so on.

We wanted to create materials that would not only tackle our competition, but also compete with the onslaught of sensory input we get every day. There is very little room to carve out a place in our experience. We all remember the best car, the best movie, the best computer, the best experience. And, we wanted to be in that league. When I think of the best computer, I think of Apple. When I think of the best car, I think of Audi (among others). Now, when most think of the best stock photo company (which in itself, is a major step forward that they are thinking of us at all), they think of Corbis.

The primary goal was to keep it smart, which we accomplished by breaking the perception of what a stock photo catalog should be by using the highest production values possible. This effort, along with many others, literally saved the company.

In terms of environmental responsibility, while the size of this document would contradict this position, it is in fact a considerable reduction in paper when compared to previous industry stock book catalog formats (the 9 x 12 inch-thick books). In addition, the quantity was reduced from more than 300,000 to 30,000.

Juror Notes

This has a lot of nice elements. I would love to receive this. Although extravagant, it is appropriate.

Collections: AIGA 365: 25 (2004)
Discipline: Promotional design and advertising
Format: Catalogue

Credits

Design firm
Segura Inc.
Creative director
Carlos Segura
Art director
Carlos Segura
Designers
Chris May, Carlos Segura, Tnop
Illustrator
Segura Inc.
Photographer
Corbis
Production director
Carlos Segura
Production coordinator
Sun Segura
Production artist
Segura Inc.
Picture editors
Corbis, Carlos Segura
Writer
Corbis
Printers
Dakota Corrugated, Sioux Printing
Printing method
Offset, Cyrel plate (box)
Papers
Shine Pearl 107 lb. cover, Cougar Natural 80 lb. text, Luna Matte 80 lb, text, Howard Linen white 80 lb. text, Finch Fine white 80 lb. text, Finch Fine Vanilla 80 lb. text, Mohawk Ultrafelt 88 lb., French Dur-O-Tone white 70 lb. offset, Utopia 1x 100 lb. gloss text
Fabricator
Sioux Printing
Manufacturer
Sioux Printing
Typefaces
Custom, Interstate
Client
Corbis
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