“Our Environment”: Silicon Graphics Environmental Policy
“Our Environment”: Silicon Graphics Environmental Policy
“Our Environment”: Silicon Graphics Environmental Policy

“Our Environment”: Silicon Graphics Environmental Policy

Silicon Graphics Creative Dept., Mountain View, California, 1996

Description

The brochure describes how Silicon Graphics is lessening its impact on the environment and provides tips on increasing environmental responsibility at the workplace. These “teetering” tips, which are found throughout the brochure, illustrate the fragile state of the environment.

From the hand-carved potato-print imagery to the overall size of the brochure and its arrangement on the press sheet, environmental impact and accountability were considered in every aspect of the creative process. The brochure provides an inspiring model for environmental responsibility. The diecut vendor saved all the leftover cutouts for the designer to use on her Christmas cards.

Collections: The Greening of Design
Repository: Denver Art Museum
Discipline: Promotional design and advertising
Format: Brochure, Promotion

Credits

Design firm
Silicon Graphics Creative Dept.
Art director
Amy Gregg
Designer/illustrator
Jennifer Sonderby
Writer
Mark Adams
Typefaces
Gill Sans, Sabon
Printer
Express Quality Printing
Papers
French Dur-O-Tone Packing Carton (Cover), Fox River Tree-Free Text
Client
Silicon Graphics Facilities Management
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