The audience was potential Kilter clients and, to a lesser extent, potential employees. Rather than boasting, the brochure attempts to demonstrate our capabilities and exemplify our point of difference: design-driven communication. In some ways, the most challenging aspect of this project was the lack of parameters: we were not limited to a size or a number of colors (we eventually used ten). We think highly of the piece because it blends rational argument and emotional images and integrates strategy, copy and design in a way that distinguishes us from traditional agencies.