Much about Progressive is not what you’d expect from an insurance company. To illustrate this concept, we commissioned artist Gregory Crewdson to investigate the idea of the end of status quo with his evocative photographs. To further explore the notion of the end of status quo, attributed quotes that ranged in attitude were juxtaposed front to back on translucent papers. Colors were inspired by the saturated palette of the artwork, and text was pulled from the body of the report to emphasize Progressive’s philosophy of questioning the status quo.