Bibliology 101, a self-promotion piece, targets the publishing audience and describes how a book comes into being—a proces all too familiar to our audience. Functioning as author, designer and illustrator, we invented charts modeled after chemistry and biology textbooks and wrote a tongue-in-cheek, pseudo-scientific text. Production was as inexpensive as possible, with one-color printing and binding that we assembled ourselves. Nonetheless, this became one of our favorite projects: one in which we controlled the content, both word and image, and the content’s form.