MWA wanted to project a message of fiscal (as well as environmental) responsibility. Our solution was to create a book in the style of a prospectus. The entire report was produced with black soy ink on 50# French Dur-O-Tone, using an absolute minimum of material. Production art consisted of photocopied laser prints, with corrections simply taped over the old copy. Short of scratching your message in the dirt with a stick, it would be difficult to produce a more environmentally friendly book.