Art Center College of Design Catalogue 1997–’98

Art Center College of Design Catalogue 1997–’98

Art Center College of Design, Pasadena, California, 1996


The intent was to design a catalogue that would attract the brightest potential applicants to the college (ages eighteen to twenty-three). On the visual side, the strategy was to design a book-as-object that would interest students of industrial design; that would reflect and define the current state of graphic and typographic design for the next generation of graphic designers; to demonstrate an innovative use of photography; and that would have enough “edge” for fine artists, and so on. Overall, the creative strategy was to present Art Center as a vibrant, multidisciplinary environment in which to study and prepare for a career in the creative professions.

Our most significant parameter last year, unfortunately, was economic. The budget for the catalogue was cut by 25 percent after the initial design was already completed. No copy could be cut, so the pacing of the book became especially challenging. Criteria that influenced the design included a decision not to attempt to top the idiosyncratic 1994–’96 catalogue, but to uphold the standard of quality established in previous years.

Collections: Communication Graphics: 18 (1997)
Repository: Denver Art Museum
Discipline: Promotional design and advertising
Format: Catalogue, Promotion


Design firm
Art Center College of Design
Creative director
Stuart I. Frolick
Art director
Darin Beaman
Graphic designers
Darin Beaman, John Choe, Carla Figueroa
Steven A. Heller
Letter Gothic, Rose Queen, Tweeker, Univers
Carolina C25 Cover, Champion Benefit Cover Swirl, Mill’s Place Book, Porcelain Dull Book
Art Center College of Design