1996 MTV Video Music Awards Poster

1996 MTV Video Music Awards Poster

MTV Off-Air Creative, New York, New York, 1996


Intended audience: viewers and record buyers. Purpose: to promote the show and push product for the nominated artists. Creative concept: a simple icon was created to represent antitipation for a star-filled night. The design was inspired by Russian propaganda posters.

Collections: Sound Off: The Top 100 CDs, Music Videos and Print Collateral
Repository: Denver Art Museum
Discipline: Promotional design and advertising
Format: Posters, Promotion


Design firm
MTV Off-Air Creative
Creative director
Jeffrey Keaton
Art director/designer
Christopher Davis