![The Go Project Annual Appeal](/assets/images/000/101/536/101536_lg.jpg)
The Go Project Annual Appeal
Studio Usher, New York, 2010
Description
Project brief: Design a fundraising appeal for an organization that provides critical academic and emotional support year-round for low-income students in New York who are performing below grade point average. Mailer was directed at those who are familiar with the organization and had given money before.
Approach: Concept was a simple one: focus on the children served.
Effectiveness: Current donations via reply card included in mailer total more than $100,000.
Juror Notes
Getting the idea across with the least amount of information. Very effective at hitting the emotion.
Collections:
AIGA 365: Design Effectiveness (2011)
Repository:
Denver Art Museum
Discipline:
Promotional design and advertising
Format:
Brochure, Direct mail
Credits
- Design firm
- Studio Usher, New York
- Creative director
- Naomi Usher
- Designer
- Naomi Usher
- Photographer
- Mark Heithoff
Loading...
Loading...