It was conceptual artist Lawrence Weiner who said, “You’ve got to be who you are, no matter how dangerous.”

Paul Russell is a writer specializing in marketing and corporate communications. He’s also a great guy with a brilliant sense of humor. He has the uncanny ability to cut through layers of superfluous details and shed light on subject matter that can be daunting at best. It was important to avoid typical stationery formulas and to develop an identity that was honest and respectful. Zync’s solution was to create a series of vignettes that work as an introduction to Paul and his offerings. These stories are paired with design that works very hard to not detract from the content and to present Paul in all his unconventional glory.