Appleton Utopia Promotion
EAI/Atlanta, Atlanta, Georgia, 1998
Description
In 1690, philosopher John Locke penned “An Essay Concerning Human Understanding,” in which he established the idea of tabula rasa. Locke claimed (controversially, at the time) that ideas are not an innate part of our minds, but something gained only through experience. Using Locke’s premise as the point of departure, we depicted the creative process as it often unfolds: unpredictably. The resulting piece, targeted at designers, positions Utopia as the only constant in the organic process of finding a great idea: a blank slate that offers infinite possibilities, a tabula rasa that dares one to begin.
Collections:
Communication Graphics: 20 (1999)
Repository:
Denver Art Museum
Discipline:
Promotional design and advertising
Credits
- Design firm
- EAI/Atlanta
- Creative director
- Matt Rollins
- Designers
- Todd Simmons, Lea Nichols, Matt Rollins
- Photographer
- Ken Schles
- Copywriter
- Matt Rollins
- Typefaces
- Helvetica Neue, Franklin Gothic
- Printer
- Hennegan
- Papers
- Appleton Utopia One, Blue White Dull
- Client
- Appleton Papers, Inc.
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