Computer Donor Luncheon Invitation

Computer Donor Luncheon Invitation

Art Center College of Design, Pasadena, California, 1996


The invitation to Art Center’s Computer Donor Luncheon was targeted toward financial sponsors of the college’s computer graphics laboratory. The audience was a small, select group of senior executives and CEOs of companies. The invitation also had to be perceived as special by the people who open the mail for these executives. The creative strategy was to employ subtle elements that refer to the emerging technologies. One parameter we dealt with is that Mylar, when cut into small sheets, curls like crazy! The criteria for the success of this piece, as in years past, is attendance numbers at the event itself, and the favorable comments made about the piece by the invitees.

Collections: Communication Graphics: 18 (1997)
Repository: Denver Art Museum
Discipline: Promotional design and advertising
Format: Direct mail, Promotion


Design firm
Art Center College of Design
Creative director
Stuart I. Frolick
Art director
Darin Beaman
Graphic designers
Darin Beaman, John Choe
Meta, OCRB
Mylar Brushed Silver, 100# Matrix Matte Book, 80# Leatherette Regal Jersey Cover
Art Center College of Design