Printed with soy-based ink, our business cards serve a variety of functions. Beyond carrying the usual information, each card has a place to record figures related to resource consumption. We keep track of the amount of post-consumer recycled paper we use on every print job. Using the AIGA’s Recycled Papers Guide formulas, we demonstrate the real-world, measurable impact that our paper choices have on air quality, forests, and landfill space. To our clients, environmental impact becomes an actual figure that fluctuates directly with our actions. Ganged with another job, the cards fit into remaining press-sheet space.