The Levi’s Jeans for Women Shop is a 3,200-square-foot in-store boutique designed to appeal to women between the ages of fifteen and thirty. The design concept is based upon shape. Fixtures curve like a woman’s body: mannequin dress forms are in different body sizes; laminated glass walls curve convex and concave to create hallways; and photographic murals show the female body against curvaceous sandstone rocks. Black and cream custom carpeting has cursive writing based on entries from a woman’s journal. The floating ceiling of the focus area accents custom seating, furniture, and softly fluted lighting fixtures.