Barry Sanders Poster

Barry Sanders Poster

Nike, Inc., Beaverton, Oregon, 1995

Description

Lacking a budget for a photoshoot, the designer selected and manipulated a stock photo image. By exaggerating the grain, removing the background, and giving the image a dramatic crop, the designer successfully captured the sport's true grit, power, and grace.

Collections: A Decade of Sports Graphics
Repository: Denver Art Museum
Discipline: Promotional design and advertising
Format: Posters, Promotion

Credits

Design firm
Nike, Inc.
Creative director
Ron Dumas
Designer
Dan Richards
Printer
Irwin Hodson
Client
Nike, Inc.
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