National Teams Custom Typefaces

National Teams Custom Typefaces

Nike, Inc., Hillsboro, Oregon, 2005


As part of the complete redesign of the National Team Kits for World Cup 2006, each Nike-sponsored federation received its own custom-designed number and font set. Each set drew inspiration from the team’s culture, heritage and style of play, reflecting Nike’s respect for and dedication to the varied teams we support.

Juror Notes

Attributing national characteristics to letterforms that also work on sports jerseys is great.

Collections: AIGA 365: 27 (2006)
Repository: Denver Art Museum
Discipline: Typographic design
Format: Promotion, Type design


Design firm
Nike, Inc.
Creative director
Heather Amuny-Dey
Art directors
Adam Cohn, Julie Freeman
Ashley Brown, Jennifer Lorentzen, Corey Stephens
Nike Global Football