The Skate School video was created as to teach sales reps and clerks about the unique features of the Nike inline skates. It is a technical video, but is presented in a low-tech, entertaining way. Low-tech animation and simple type were used to tell the story and compliment the genre (and the budget). I feel that this project was successful because the simplicity stands out in the current craze of high-tech, fast-moving, layered visuals.