"Rebel with a Cause" Poster

"Rebel with a Cause" Poster

Nike, Inc., Beaverton, Oregon, 1989

Description

This parody of the famous James Dean photograph taken in Times Square makes cheeky reference to the film classic "Rebel Without a Cause." McEnroe plays the irreverent hero whose outlandish on-court antics often threatened to undermine his professional standing. Nonetheless, he became an icon and the sport grew in popular appeal. This poster was such a market success it completely sold out.

Collections: A Decade of Sports Graphics
Discipline: Promotional design and advertising
Format: Posters, Promotion

Credits

Design firm
Nike, Inc.
Art director/designer
Ron Dumas
Photographer
Bill Sumner
Copywriter
Ron Dumas
Typographer
V.I.P.
Printer
Irwin Hodson
Paper
100# Coated Stock
Client
Nike, Inc.
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