National Teams Custom Typefaces
Nike, Inc., Hillsboro, Oregon, 2005
Description
As part of the complete redesign of the National Team Kits for World Cup 2006, each Nike-sponsored federation received its own custom-designed number and font set. Each set drew inspiration from the team’s culture, heritage and style of play, reflecting Nike’s respect for and dedication to the varied teams we support.
Juror Notes
Attributing national characteristics to letterforms that also work on sports jerseys is great.
Collections:
AIGA 365: 27 (2006)
Repository:
Denver Art Museum
Discipline:
Typographic design
Format:
Promotion, Type design
Credits
- Design firm
- Nike, Inc.
- Creative director
- Heather Amuny-Dey
- Art directors
- Adam Cohn, Julie Freeman
- Designers
- Ashley Brown, Jennifer Lorentzen, Corey Stephens
- Client
- Nike Global Football
Loading...
Loading...