This internal communications piece was created to launch the Nike Sportswear brand. This book was used at global sales meetings and internal Nike events and helped set the creative and business direction for the new brand. It also helped introduce Nike Sportswear’s signature iconic product lineup. 

The “unfinished” and raw aspect of this brochure is the draw here. Mixed materials and formats feel fresh and relevant.

The use of materials brought this piece together for me. Its utilitarian exterior invites you to reveal and explore its more complex interior.

Photography is gorgeous and the overall package demonstrates Nike’s position as a design innovator across all its pursuits.