The theme of this annual report is the Voice of Jacor. It is large.

The visual approach represents Jacor’s off-the-air voice. It is a display of the images, impressions, and messages Jacor delivers through its publicity and advertising. In the markets served by their fifty-plus radio stations, this presence is bigger, often times grittier, than life. Our objective was to create an annual report that captured the essence of this.

In addition, this was a big year for Jacor. They announced mergers and acquisitions totaling $1 billion, moving them from the number-nine spot to the number-four spot of radio companies in America. In effect, they became a very big player in the radio industry.