The purpose of the Backlash poster was to announce controversial guest speaker Susan Faludi to the Loyola campus and surrounding college community. My strategy was to capture Faludi's nation that feminism has become women's worst enemy—the more prominent a woman becomes in corporate America, the more she becomes a walking target. Due to limited time and budget, all design and pre-press work was done in-house. I value this project for its ability to convey Faludi's arresting notion in a simplistic manner evoking a clear reaction from passers-by.