Set to the song “Bootprints,” by King Creosote, Inspiration was created to kick off the “Coke Side of Life” campaign. “The piece is about what it is that makes you think the way you do,” says director James Price. “It’s about the weird impulses that go into any thought process—the dark recesses of the human consciousness. And it’s about the rabbits in high-heeled boots.” The look was inspired by Price’s current fascination with screen-printed posters and the raw, artistic feeling they invoke. His team created a lot of the artwork on paper and converted it to digital files, giving the spot the authentic feel of ideas being expressed quickly and with minimal tools.

“Cool story line. Starts out black and white, and colors are introduced after characters drink. Surprising that [Coca-Cola] would do that.”