Nizuc, located on the Riviera Maya, is an exclusive resort property with private residences that incorporates world-class architecture, design and respect for the natural landscape, while delivering a level of service, hospitality and warmth that redefines luxury.

What began as a vision born from developer Alan Becker has been given life through the collaboration of a team of designers and hospitality visionaries. Carbone Smolan Agency created a luxury brand identity that embodies Nizuc—where Maya steps into the future. Every expression of the brand, from the sales and marketing collateral to the promotional goods, captures the spirit of Nizuc. The strong black-and-white motif, the anthropomorphic quality of the logo and the precision of the typography join together for a seamless, one-of-a-kind expression of design and quality across any media.