Williams-Sonoma, Inc. 2000 annual report

Williams-Sonoma, Inc. 2000 annual report

Eleven Inc., San Francisco, California, 2001


The challenge was to communicate the concept of Williams-Sonoma as a true lifestyle brand in a way that was heartfelt and honest, without being boastful.

We chose a random moment in time—9:26 on a particular Sunday morning—for a glimpse at how Williams-Sonoma has influenced people’s lifestyles across the country. Each of the company’s six brands was highlighted by a combination of lifestyle photography and a narrative vignette—in the form of small page inserts printed on contrasting stock—about the lives of the people shown.

Juror Notes

“Since September 11 there has been a celebration of the home, and that’s what this annual report is all about.”

“The photography and the sensitivity to the environment are really nice.”

Collections: AIGA 365: 23 (2002)
Repository: Denver Art Museum
Discipline: Corporate communications design
Format: Corporate communication, Booklet


Design firm
Eleven Inc.
Creative directors
Paul Curtin, Rob Price
Design and art direction
Robert Kastigar
William Abranowicz
Rob Price
George Rice and Sons
Mead Prima Dull 80 lb. and 100 lb. text, French Construction Whitewash 80 lb. text, French Construction Slate Blue 80 lb. text, Mohawk Superfine Ultrawhite Eggshell 100 lb. text, French Frostone Frostbrite 70 lb. text and 100 lb. cover
Williams-Sonoma, Inc.