We decided to create an item that could function as as a conceptually innovative promotional piece and as a New Year’s greeting. The key idea was to take an ordinary, familiar article and reintroduce it as an object with a clearly defined reference to Sussman/Prejza. Given the fact that scale figure templates are rare or simply do not exist, it became a handy tool to have at one’s workstation. Promotionally, the mailing was met with enormous enthusiasm and both humanized and personalized the company to clients, collaborators and others.