The Inevitable

The Inevitable

W. W. Norton & Co., New York, New York, 2010


Project brief: Something very edgy that would appeal to the literary audiences and has a shock value as this book is about writers writing about death.

Approach: Gave the project to Rodrigo Corral, master of “edgy and contemporary” and let him work his magic.

Effectiveness: I don’t believe the authors were in love with this cover but we felt so strongly about it in-house that we pushed it through.

Juror Notes

Aptly named. I would say this cover approach is inevitable too but no less witty and inspired.

Collections: 50 Books | 50 Covers of 2010
Repository: Denver Art Museum
Discipline: Book design
Format: Book, Book cover


Design firm
W. W. Norton & Co.
Art director
Albert Tang
Rodrigo Corral
Tracy Morford