Labrot & Graham Woodford Reserve

Labrot & Graham Woodford Reserve

SBG Partners, San Francisco, California, 1996


A classically understated flask-style bottle in a shape unique to the bourbon category combines with ACL graphics to emphasize timeless simplicity and a historic positioning for a new brand. The total presentation fully embodies the intrinsic characteristics of the product and appeals to lovers of fine bourbon by communicating a brand that has quality, authenticity, and tradition.

Collections: Communication Graphics: 18 (1997)
Repository: Denver Art Museum
Discipline: Package design
Format: Package, Artifact


Design firm
SBG Partners
Creative director
Thomas Bond
Graphic designer
Thomas Bond
Woodford Reserve