This poster commemorated the fiftieth anniversary of Nylint Toys and served as a thank you/holiday greeting to vendors, suppliers, and buyers. We had access to the first toy made by the company in 1946, so we decided to let it be the hero, at actual size, on the poster. The message: thanks for the opportunity to make great innovative toys for fifty years. The beauty of this poster is its discipline to throw out design clichés and communicate that message clearly and simply.