Distributed to schools, black organizations, and publications across the country, this poster was designed to commemorate Black History Month and to celebrate Coretta Scott King's arrival at Nike headquarters. On the front, the equal sign alludes to historical moments in the civil rights movement, while the names emerging from the background represent individuals who helped pave the way for African-American recognition. Printed on uncoated kraft paper in overlapping inks, the poster's simplicity focuses the viewer's attention on equality – the mission of the civil rights movement.