School of Visual Arts “We Love NYC” poster
Visual Arts Press, New York, New York, 2003
Description
The School of Visual Arts subway poster is a devotional to New York, everything we love about it and the people we love in it. We felt post-9/11 New York needed a party and we tried to make one. All the imagery, ideas and people referred to in it (NYC, WTC, grafitti, Luca) are our loved ones. Our proof of return-on-investment (ROI) was thousands of smiles and tons of curious looks. This is the only proof we need.
Juror Notes
Loved it in the subway; noticed that people only wrote graffiti in the provided word balloon. It had a second and third look effect.
Collections:
AIGA 365: 25 (2004)
Discipline:
Promotional design and advertising
Format:
Posters
Credits
- Design firm
- Visual Arts Press
- Creative director
- Silas H. Rhodes
- Designers
- Matthew McGinness, James Victore
- Illustrator
- James Victore
- Photographer
- Stock
- Printer
- American Print Solutions
- Printing method
- Offset lithography
- Paper
- Aconda Mills 80 lb. Mural Coated Blueback Wet-Strength Azul
- Typeface
- Lots plus Helvetica
- Client
- School of Visual Arts
Loading...
Loading...