Visible Language 42.3

Visible Language 42.3

Why Not Smile, New York, New York, 2008


Visible Language is concerned with research and ideas that help define the unique role and properties of written language. One of the journal’s basic premises is that writing and reading form an autonomous system of language expression on its own terms. Ideas that help define the presentation of information in the digital arena must be added to this. The shift from page to screen is comparable to the shift from manuscript to print. Developing the knowledge base and conventions for this new media will take time and challenge our ability to move beyond the book into more fluid, relational and responsive systems of presentation.

Published continuously since 1967, Visible Language maintains its policy of having no formal editorial affiliation with any professional organization. This requires the continuing, active cooperation of key investigators and practitioners in all of the disciplines that impinge on the journal’s mission.

Juror Notes

A one-color job; the interiors makes you appreciate the play of typographical hierarchy as a clear invitation to content. 

Collections: 50 Books | 50 Covers of 2008
Repository: Denver Art Museum
Discipline: Book design
Format: Book


Design firm
Why Not Smile
Art director
Thomas Ockerse
Jeong-Hoon Kim
Sharon Poggenpohl
Sharon Poggenpohl
Trim size
6 x 9
Franklin Gothic, Times New Roman